Personalising membership content, globally
Generating rich data using CRM integration to facilitate personalised marketing while also giving members more choice.
Digital website and transformation
Pixl8 has helped the Federation of Small Businesses deliver several projects as part of an ongoing digital transformation project. It began with the FSB Awards platform which won a AAE special award for event technology.
This success led them to engage Pixl8 to transform their website into a platform that would drive campaigns and give members easy access to information and services they need to run their businesses.
About the FSB
With over 160k members, the FSB supports a large network of small businesses across the UK by providing guidance, networking opportunities and a range of benefits - all accessible online. They champion the needs of their members by running high profile campaigns to influence policy makers.
What the FSB wanted
A greatly improved website design and user experience for members was a key requirement for the FSB. They also wanted an integrated event booking platform to give users a seamless experience.
Elevating and targeting their regional campaigns was another key goal - requiring a fresh look at their information architecture and technology. They also needed an improved Content Management System that would give their teams greater editorial control.
Reimagining and replatforming the FSB’s old website, spread across several instances, meant a phased approach was needed. It was one that would deliver powerful new online tools and experiences for members, the public and FSB staff.
What Pixl8 delivered
Pixl8’s consultants, developers and designers reviewed and revised every aspect of the FSB’s platform. They delivered innovative digital solutions to help deliver a great website experience:
Regional networking events
Pixl8’s event management tool eventfolio came integrated with the new website as part of Pixl8’s Preside Platform. This lets the FSB easily facilitate a large range of events for small business owners to network with their peers. Event search on the website allows users to easily find networking opportunities near them.
Members' portal
Members can access resources related to events they have booked on - including FSB resources and links to third party websites.
Campaign management tool
The FSB are able to create campaigns for different purposes and reuse content where needed. Auto-detection based on IP is delivering campaign content specific to different nations of the UK.
Better organised content
Pixl8’s resource library has streamlined the organisation of documents and other supporting materials.
A full consultancy service
The Pixl8 team worked with the FSB to improve key areas of the website user experience including:
UX & design: reviewed and improved the visual design, copy and language as the foundation for a better user experience
Content: structured the website to have a greater campaign focus to better show the work FSB was doing.
Data: Pixl8 built an API so that the FSB could sync the membership data in their CRM with their website.
This integration lets them deliver tailored content to their members.
And then some
The FSB’s new website and campaign and editorial controls really showed their value in early 2020 when the global pandemic began. The FSB were able to easily keep the public updated on frequently changing government advice.
The FSB continues to work closely with Pixl8 on their digital transformation. Pixl8 has provided recommendations on enhancing FSB events - including SEO and post-event surveys.
Pixl8 has also provided recommendations using Google Analytics - both on improving tracking and revealing trends and business opportunities. The FSB has also asked for Pixl8’s advice on fundraising pages, print brochure content, FSB Awards enhancements and more. Continuous improvement of website user experience for both the public and members is at the heart of the FSB's ongoing digital transformation.
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10 reasons to choose Pixl8
Why choose Pixl8? You can draw on our experience of delivering a wide range of digital projects for over 200 membership organisations.