Digital journeys that deliver
Being able to give members a standout experience via your digital channels will not only broker engagement but also loyalty.
In a recent Memberwise talk I delivered with Pixl8’s Creative Director, Luke Holderness, we explored the purpose, impact and set up of member journeys. We considered the familiar of the welcome and renewal journeys and also more niche journeys such as pre-event and post-purchase.
Lucy Conlan, Senior Marketing Strategist
The opportunity of delivering journeys that satisfy and nurture members has never been greater. However, as the poll we took highlighted, the barriers are around workload and systems.
We covered topics such as:
- Why members especially deserve great journeys
- How you prioritise journeys
- What data do you need to set up your journeys
- How you incorporate into your existing email comms
We work with our clients to develop and define journey strategies to deliver.
Sign up to download the slides and our 2021 Membership Forecast plus watch the video to get our take on the key elements of how to make those journeys memorable for all the right reasons - strategy, data, content and personalisation. Fill in your details and submit the form below to get links to the resources.
