Putting CRM under the microscope

Delivering detail-rich CRM integration with our ReadyMembership platform to enable personalised event bookings and content.

Royal Microscopical Society

The Royal Microscopical Society (RMS) has been at the forefront of developing and promoting microscopy and imaging since 1839. Dedicated to its cause, RMS offers its members opportunities to network and to play an active part in the vibrant world of science.

RMS members come from a wide range of backgrounds. From schools seeking to enthuse the budding scientists of tomorrow to research students and undergraduates already on their path to an exciting career in science, RMS is a real hub for education. RMS is also home to members who are users of microscopy in industry and all levels of academia, microscopy manufacturers and research leaders in their various fields. The RMS is a true cornerstone in its field.

The RMS website plays a key role in the sharing of valuable information throughout the Society. It provides educational journals, training courses and resources for primary schools while encouraging collaboration and networking among its members who are
based all over the world.

What RMS wanted

The RMS were happy with their Pixl8 Preside website but did not have a CRM system capable of handling their processes. This resulted in RMS having to manually update spreadsheets to manage their data.

Previously they couldn’t track user interactions, which of their members were attending events and what features their users were reading. It was also of concern that they were not optimising conversion as they had a manual joining form.

The RMS came to Pixl8, asking if we could provide them with a CRM solution. Put simply, the RMS needed a fully functioning and streamlined CRM system that would move all their processes and data online and into one place. Pixl8 were up for the challenge.


We delivered


New member boost

The RMS were previously using a manual form to handle their incoming membership applications. This led to delays in sign ups and time being used to manually complete memberships because the RMS had to process a physical paper application.

Through Pixl8’s ReadyMembership platform, the RMS can now quickly deal with incoming enquiries and new users can easily sign up, pay online and edit their details.



An excellent membership experience

Through our future proof and mobile intuitive ReadyMembership platform, Pixl8 provided an easy to use and fully integrated CRM system. The RMS’s new website can now deliver personalised, high-quality and engaging content to individual members. With trackable data, the RMS has a fully comprehensive membership platform.

"Pixl8 have managed to go above and beyond our expectations with the ReadyMembership platform. Our team are looking forward to utilising all the functionality and can already see the potential benefit from the CRM and the Event management system. Pixl8 have created a truly outstanding platform."

- Adam Clay, Finance Director at the RMS


Event bookings made easy

Using Pixl8’s eventfolio tool, the RMS now know which members are attending their events. For the member, a complex transaction process has now been made quick and easy. What’s more, members can now self-serve meaning they can view their bookings and update their information.

This has sped up the process as all the data is integrated and the RMS do not need to manually process the data.



Design For Life

We saved the RMS time and money by using the bespoke style guide we had already written for them and by transferring design elements from their previously developed website. This ensured consistency of their brand and no disruption to the quality in service for their end users.

And Then Some

ReadyMembership has given RMS the CRM wings they were looking for. The RMS’s digital transformation has given them a content rich mobile ready website that is now a key tool for the Society. Through the website’s clean, clear and concise functionality, the RMS can nurture its current members by utilising their interactions and in turn, boosting membership satisfaction. In addition, the RMS now has the ability to cross sell to its audience while providing an exemplary service to its members.

Find out more 


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Why should you choose Pixl8?

Why choose Pixl8? You can draw on our experience of delivering a wide range of digital projects for over 200 membership organisations.