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Advertising Standards Authority
The UK’s advertising industry ranks among the world’s top five largest advertising markets. And with that comes the ever increasing number of adverts we’re served on a daily basis. For the Advertising Standards Authority (ASA) – the independent regulator of advertising in the UK – their remit will only continue to grow.
The ASA are responsible for monitoring adverts across all channels, from print to TV and digital, to ensure content complies with industry rules. One of their main functions is to handle complaints from the public and industry too. While their sister organisation, the Committees of Advertising Practice (CAP), also provides guidance on and writes rules for the advertising industry.
What ASA wanted
ASA wanted to create a single website which brought together their two sister companies. Improving both the user experience and the accuracy and quality of their data was priority.
This was a complex project with three distinct challenges. Firstly, the ASA wanted to find a way to visually represent the two sister brands within one fully-responsive website. Secondly, improving the service they provide to both public and industry audiences demanded the development of a user-friendly content taxonomy, bringing together content from both sites. And finally, the ASA wanted deeper systems integration to improve the quality of their user data and reporting.
"User research showed that the websites weren’t offering what people wanted and needed, especially considering how important the sites are to what we do. 98% of advertising complaints come through the site and that’s the main part of our business".
Jonathan Mclellan, Advertising Standards Authority
The main thing that has stood out for me is Pixl8’s proactiveness, willingness and flexibility. Their technical experience together with their design experience makes them pretty unique.
Find out more
One of the country's leading membership organisations, The Federation of Small Businesses, celebrates the success of businesses through awards. See how we developed a dynamic awards management system for the FSB's events.
Why choose Pixl8? You can draw on our experience of delivering a wide range of digital projects for over 200 membership organisations.