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Twins Trust goes above and beyond to support the families of twins, triplets and more. To make this cause reach more families and supporters and enhance the experience of existing members, their new website needed to have impact, clarity and empathy.
At Pixl8, we have had the chance to give this charity the digital platform it deserved and are delighted to see that within the first month alone, the membership base grew by 15%.What’s more, the new website had been shortlisted in the category ‘Best website’ at the Memcom Membership Excellence Award 2020 and at the International & European Association Awards 2020 .
What Twins Trust wanted
The charity has a blend of on and offline tailored members services that provide understanding, information and a helping hand at every step of the way, throughout pregnancy and parenting.
Together, we’ve been working towards ambitious goals:
- Boost member numbers, participation and diversify income
- Translate the new Twins Trust brand to digital
- Save time and money
Pixl8 has worked alongside the Twins Trust team to scope, explore and stretch the strategic, stylistic and technical requirements for the new website. A number of workshops helped to shape a clear vision for going forward; a vision to reach hearts and minds through digital.
In addition to the established digital agency methodologies, we explored supporting channels and wider organisational remits as well as digital priorities to put the aims for their new website into context.
January 2020 was the strongest month that the Twins Trust website ever recorded; with an uplift of 22% in sessions.
The new membership process has literally transformed the way that we work. Other time savings have given us the opportunity to think more strategically about our communications, helping supporters to get the information they need at the right time.
And then some
The team working on this emotive and important cause, couldn’t be more proud of how the new website allowed the Twins Trust brand to come to life in a digital format.
The design wonderfully integrates with the rebrand and successfully supports organisational goals. It gives people direction and clarity of purpose when they first visit the site and continues to do so throughout the whole member journey.
With the website being shortlisted as ‘Best Website’ for the Memcom Membership Excellence Awards 2020, we’re excited for what’s to come and look forward to more joined up work with the Twins Trust team.
The Twins Trust website is now ranking on page 1 of Google’s search results for the keyword ‘twins’, which greatly improves the visibility of their brand.
Pixl8 have helped us to bring our technology offering up to date. The possibilities available to us now are exciting and will improve the experience for our supporters significantly.
Find out more
In our first official ReadyMembership project, we've built a forward facing platform for DFK International, a leading global association for professional advisory firms.
Why choose Pixl8? You can draw on our experience of delivering a wide range of digital projects for over 200 membership organisations.