Society of Motor Manufacturers and Traders (SMMT)
The Society of Motor Manufacturers and Traders (SMMT) is one of the largest and most influential trade associations in the UK. Its resources, reputation and unrivalled automotive data place it at the heart of the automotive industry.
One of SMMT’s key assets is its manufacturer supplier finder website autosupplierfinder.com - the UK’s most comprehensive online motor manufacturer supplier directory.
This free to use service allows suppliers to add and maintain company profiles. In turn buyers can identify and approach suppliers based on a wide range of criteria including product categories, location and accreditations.
It is this supplier website that SMMT approached Pixl8 about, asking for our expertise in taking the platform to another level.
What SMMT wanted
SMMT wanted a fully interactive supplier directory and it was essential the new website had to be SEO friendly. What’s more, the new website needed to have the ability to allow companies to post tenders to suppliers while also promoting SMMT’s Meet the Buyer events.
SMMT wanted to improve on the previous website which had lots of information, but had limited listing visibility online making their content hard to find. While it had a directory but didn’t allow customised searches to allow manufacturers to find the right suppliers they needed.
We delivered
Managing the perfect tender
Pixl8 designed a custom built directory for SMMT, that would provide a sea change in the tender process of the motor manufacturing industry. Through the easy to navigate supplier directory, a motor manufacturer can search for the perfect suppliers to build a part for their new vehicle and then put out a request for quote (RFQ) or request for information (RFI) tender. All of the contacts and information in the tenders is managed confidentially through the SMMT Directory.
The depth of detail that a manufacturer can go into through using the directory’s keyword search engine takes away the time-consuming process of finding new suppliers. Adding real value to SMMT members - both manufacturers and suppliers alike.
Best practice Brexit navigation
The motor industry faces a major challenge in the way it operates after Brexit. However, through SMMT’s simple to navigate new Brexit content section, members have all the information that they need at their fingertips.
SMMT can now provide easy to find Brexit advice packs and hold webinars on how the motor supply chain can prepare for Brexit. What’s more, SMMT can also provide new and existing suppliers the opportunity to raise their profile by uploading themselves into the SMMT supplier listings directory.
Through providing this rich content, SMMT is able to help drive the motor industry through Brexit.
Driving event engagement
SMMT runs a number of Meet the Buyer events, each aimed at helping buyers meet suppliers that fit their particular needs at any point during their purchasing cycle.
Now through SMMT bespoke events platform, manufacturers can search for suppliers and then send meeting requests and invitations. This in turn is helping to drive attendance and industry engagement at the events delivering high value to both buyers and suppliers. These now oversubscribed events are also adding additional revenue through ticket sales and promotion opportunities for SMMT.
And then some
Through our extensive knowledge on building custom membership platforms, we provided SMMT with the ability to make member suppliers fully stand out. All suppliers can now promote themselves on the website by providing key searchable information on what they do and what they have to offer as a business. Adding to this, all SMMT supplier profiles now carry a SMMT approved member badge and come up on top of all searches. This provides their supplier members with better value for money while the SMMT badging gives buyers confidence in who they are engaging with.
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