Using a blend of custom website functionality and deep software integration to deliver a personalised membership benefits.
What they wanted
Following the agreement of a new strategic direction and a rebrand, Physio First commissioned a website redesign and build. The website design was dated and difficult to navigate. We ran a steering group with physiotherapists and marketeers to inform the design of a new user-focused website.
The website designs drew on the new colour pallette and used the 10 degree Cobb angle utilised in the new brand as a motif across the site.
This visual angle helped to simplify the design and keep content focused and easy to read. The website has been designed and built for mobile, tablet and desktop displays.
The use of parallax scrolling helps to reveal imagery as the user scrolls to keep the pages engaging.
The website is full of useful content - member benefits which if a user is logged in reveal how to access them, an online magazine, a resource library full of information and ‘Find a Physio’, an engaging search tool to find a physio near you which will link into an online booking tool.