FMB’s new Find a Builder directory delivers soaring results
The FMB wanted their Find a Builder tool to attract more consumers and deliver more leads to builders while maintaining and enhancing the quality of the referrals. Increased organic traffic, website searches and member satisfaction were key goals of the project.
The FMB team worked closely with Pixl8 to redesign the directory with enhanced search functionality, messaging, profile management and user experience.
Building online connections
The FMB’s Find a Builder directory allows customers to search for building professionals by trade and location or post code. They can create a shortlist for quotes or message builders directly via the directory.
The new version showcases a fresh look, improved user journeys and new features that make it easier for builders to showcase their work and connect with homeowners.
Pixl8 consultants Neil Rosewarn and Lucy Conlan held workshops with the FMB and they worked together to better understand member and homeowner requirements. New user journeys were developed to provide more guidance for consumers.
This work resulted in exciting new designs and UI that were created by the Pixl8 team. The new directory was fully-integrated with the FMB’s CRM and Dynamics, working closely with partners Bluelight CRM.
Superior search, better results
Improved search design and pagination means more results are served to users and it is easier to navigate through results lists.
Builders can also now add multiple areas where they operate - previously they could only add one. Now they can add their profile to multiple postcodes, with a 5 or 10 mile radius setting for each one - all vetted by the FMB. This means that builders are appearing more frequently in search results thanks to their wider reach.
Fantastic results in 5 weeks
These new tools have proved popular with members. In the first five weeks after launch:
- 300% more members updating their profiles than before
- 500 have updated as making themselves available
- 175 have set more than one job location (previously they only had the option of one)
We’re really impressed and excited about the changes to our Find a Builder directory and are delighted with the results that we have seen in the five weeks after launch. Feedback from members and board members has been really positive. A huge thank you to the team at Pixl8 for all the work that has gone into enhancing a key service for our members and homeowners across the UK.
All our team - including consultants, designers and developers enjoyed working with the FMB to take their Find a Builder directory to the next level. We’re delighted that members and consumers are engaging in greater numbers than ever before. We look forward to working with the FMB on continually improving their platform to enable them to deliver ever-better services and personalised experiences for all users.
Liz and the team at FMB really know how to drive digital ongoing improvements. This latest project shows how our collaboration has bolstered the membership proposition and experience. Great to see the swift impact of the enhancements.
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