Insights

Looking to boost your renewal rate? Get our top tips on how to hone your retention activity.

See why a rules engine is key to greater membership personalisation.

Get our insights on making personalisation happen - from strategy & planning frameworks to quick wins.

See the guidance on issues such as implementing personalisation effectively, technology vs data, and securing buy-in for personalisation projects.

Email still leads the pack as one of the most effective marketing tools out there. Discover our tips for optimising your email marketing strategy and getting the best out of Preside.

To deliver a truly tailored experience, the tech behind automated personalisation and marketing needs to evolve too