11 Jun 2026

A World Cup sweepstake with a difference

The World Cup is back, and so is the office sweepstake, but with a twist. This year every entry at Pixl8 goes to the Homeless World Cup Foundation instead of a cash prize.

The World Cup is back this week, and with it comes one of the great office traditions: the sweepstake. At Pixl8 we have given ours a small but meaningful twist. Instead of one lucky colleague walking away with the pot, every entry goes straight to charity.

Playing for the Homeless World Cup Foundation

This year the team is playing for the Homeless World Cup Foundation, a charity that brings together more than 70 organizations around the world, all using the power of football to tackle homelessness, social exclusion and isolation. (If the name rings a bell, its annual tournament inspired the film The Beautiful Game, starring Bill Nighy.) Rather than a cash prize, the price of entry is a donation, so the more competitive things get, the more good comes of it.

To keep everything above board, the teams were drawn at random in a live session, with all 48 nations of this year’s tournament pulled out and shared around the company.

World cup 2026

Sweepstakes are a great way to add a bit of fun and healthy competitiveness within the office. There's always a bit of friendly chat and usually someone groaning because they've drawn a team they didn’t want! This year it felt right to put all that energy to good use, so rather than a cash prize, everyone's chipped in to help raise funds for the Homeless World Cup Foundation, who do brilliant things using football to help people facing homelessness. The draw was run live so nobody could accuse me of fixing anything, proven by Steve somehow drawing Brazil and Argentina!

Jon Small,
Head of Operations at Pixl8

 

It is a small thing in the scheme of a global tournament, but it captures something we like about working here: a bit of friendly competition, a lot of fun, and the chance to do some good along the way. Whoever ends up with the eventual winners, everyone taking part has already backed a cause worth cheering for.