Join Us at the Memberwise Digital Excellence Conference!
We’re thrilled to once again participate in the upcoming Memberwise Digital Excellence Conference—an unmissable event for digital innovators and industry leaders. Join us on the day for our Digital Industry Expert Seminar and discover valuable insights firsthand!
From Crisis to Connection: How BDA Rebuilt Its Digital Future to Strengthen Member Value
Room 5 | –
When digital systems fail, member experience suffers. For the British Dietetic Association (BDA), a failing CRM led to membership cancellations, a flood of support email request, and frustrated members unable to manage their accounts independently or amend key services. A transformation was critical—but it had to be done with purpose, learning,strategy, and a focus on member value.
In this session, Louise Pritchard (COO, BDA) and Alex Skinner (CEO, Pixl8 & ReadyMembership) will share the inside story of BDA’s digital rebuild—a complex, multi-platform transformation that went beyond technology to deliver tangible member benefits.
Join us to explore:
- The reality of large-scale transformation—how BDA overcame challenges beyond just technology, including staff engagement, process change, and content redevelopment.
- How digital change enhanced member experience, with MyBDA enabling seamless self-service, specialist group sign-ups, and automated insurance access.
- The power of data-driven decisions—from improving EDI data to using location data for targeted policy influencing and trade union support.
- New revenue opportunities unlocked—including increased specialist group participation (from 54% to 62%) and enhanced e-commerce offerings, such as ePocket guides available on the shop to enhance the BDA membership community.
If you are planning a digital transformation—or simply want to enhance how members interact with your organisation—this session will give you the insights and practical lessons to implement with purpose.
Speakers:
Louise Pritchard, Chief Operating Officer, British Dietetic Association (BDA)
Alex Skinner, CEO, Pixl8 and ReadyMembership
Don’t miss out—register your interest now to secure your spot and be part of the day!