Chris Mears, CEO Experience Africa Events, part of the African Travel and Tourism Association (ATTA), reveals how they have empowered over 620 organisations with a ReadyMembership platform that is bringing them closer to the global public and 5000 industry contacts - helping to grow business across Africa.

Discover how:

  • members can submit news, offers and advice for approval which are automatically published on ATTA’s feature-rich website directory
  • members can easily distribute this content via newsletters, on their homepage or to ATTA’s extensive database of trade and media contacts
  • the member user experience has been transformed - from joining online, to booking events and managing membership

In this insight-rich session, you will discover how ATTA achieved a single view of data, and how they are developing powerful personalised membership experiences with their unified platform.

Plus, find out how these changes led to ATTA winning Bronze for Best Digital Transformation in the 2023 Association Excellence Awards.